John Frieda's Blonde Appreciation Month was a digital campaign in support of the newest Sheer Blonde product: Everlasting Blonde. I worked with actress Megan Hilty, who was the face of the campaign, which encouraged fans of John Frieda - blonde or not - to upload images to enter our Blonde Month sweepstakes.

 

John Frieda's Destination Blonde was a hub for articles that were all blonde, all the time. Tips, how-tos, and more lived here, and is where we housed National Blonde Month.